MIDO – The Global Eyewear Show remains the undisputed heart of the optical world. For three days, Milan became a melting pot of innovation, bringing together the world’s most influential brands, daring designers, and technological pioneers. Our presence there was fueled by a commitment to remain at the forefront of the industry, ensuring that our vision remains as sharp as the products we curate.
One of the definitive highlights of this year’s exhibition was an appearance by global icon Sir David Beckham. Sharing the stage to discuss his signature line, Eyewear by David Beckham, he offered a deep dive into the philosophy behind his collections. For this experience we thank our partners at Safilo.
The true value of MIDO lies in what we bring back. Our time in Milan was spent scouting the latest trends and evaluating advanced technological solutions that will redefine the user experience. From sustainable materials to high-performance functional aesthetics, we have hand-picked the best of the global market to share with you.
We return from Milan feeling proud, connected, and focused. The connections made and the inspirations gathered at MIDO 2026 will serve as the foundation for our upcoming collections and services. The future of eyewear is bright, and we are excited to lead the way.
